February 04, 2022

Variable Data Printing

CorporateMarketingTechnology
By We Are Printomo 0 Comments

PRINTOMO Variable Data Printing Services

When it comes to running a business one of the main goals is to always minimize costs while maximizing profits. This goes hand and hand with how your business interacts with potential clients, customers, and donors. So whether your business offers services or a product, Variable Data Printing can help boost your potential client interactions while effectively minimizing your soliciting or production costs. But before we discuss the effectiveness of variable data printing lets first get an understanding of what it is and where it fits with your company’s needs.

What is Variable Data Printing?

Variable Data Printing put simply, allows for mass printing of customized materials per-piece. This means that whether it be an image, graphics or text, each piece can have its own individual information. This can have many different applications unique to each business’s needs. Some examples include; direct postage, envelopes, coupons, location based signage, and donation brackets. This makes it easier to print with unique variable information i.e names, addresses, ect.

How can Variable Data Printing Help Your Business?

So now that we have some understanding of what variable data printing is, we need to understand how it can help your business. When it comes to engaging with your clients, a more personalized approach is always better received. When, for example, a piece of postage is addressed to a specific individual by name, they are more inclined to acknowledge that piece of postage over the one simply made out with the ever present “current resident” labeling. This can help increase engagement with potential clients and customers.  When you need multiple orders of an item, customized to each individual’s desire or addressed to unique individuals, variable data printing services can be the most efficient route. Here are some more uses for variable data printing:

  • Direct Mail Marketing: Personalize marketing materials such as postcards, flyers, and brochures to target individual recipients with tailored offers and messages.
  • Transactional Documents: Customize invoices, statements, and bills to include customer-specific information, enhancing communication and clarity.
  • Promotional Products: Create personalized promotional items like pens, mugs, or clothing with customer names, event dates, or unique codes.
  • Variable Packaging Labels: Print product labels with variable information such as expiration dates, batch numbers, and regional variations.
  • Variable Barcodes and QR Codes: Generate unique barcodes or QR codes for products, tickets, or access passes, ensuring traceability and security.
  • Nonprofit Organizations: Non-profits use a lot of variable data printing in their mail when asking for donations. Variable data can be used for suggested donation amounts based on the data you have on your donors.
  • Event Tickets: Print event tickets with attendee names, seating details, and event-specific branding for concerts, conferences, or sports events.
  • Personalized Books and Magazines: Offer unique editions of books, magazines, or catalogs with customized content based on reader preferences.
  • Variable Signage and Banners: Create customized signs and banners for trade shows, events, and in-store displays with location-specific messages or offers.
  • Membership Cards: Issue personalized membership cards with individual names, ID numbers, or access privileges.
  • Greeting Cards and Invitations: Design one-of-a-kind greeting cards and invitations for special occasions, featuring recipient names and messages.
  • Variable Labels for Retail: Produce price tags, product labels, and shelf tags with dynamic pricing and regional information.
  • Healthcare Documents: Customize patient information on medical records, prescriptions, and appointment reminders for a more personalized healthcare experience.
  • Metal Signage for work Zones: Construction, electricians, phone companies etc. all use variable data printing to label different working areas.
  • Political Campaigns: Variable data is used quite often by politicians who are trying to build awareness of their campaigns be it signs or personalized mail.
  • Variable Ticketing for Travel: Print boarding passes, luggage tags, and itineraries with passenger names and travel details.
  • Education Materials: Tailor textbooks, workbooks, and educational materials for students by including their names and school-specific content.
  • Personalized Thank-You Notes: Send personalized thank-you cards or notes to customers, showing appreciation for their business.
  • Customized Financial Reports: Create investment reports, financial statements, and retirement plans with individualized data for clients.
  • Variable Gaming Pieces: Design personalized game pieces, lottery tickets, or game cards with unique numbers or codes for enhanced interactivity.
  • Variable Posters and Art Prints: Print posters and art prints with individual names or custom art elements, appealing to a diverse audience.
  • Variable Surveys and Questionnaires: Generate personalized surveys and questionnaires with respondent-specific questions and fields.
  • Variable Testing and Certification: Issue certificates, diplomas, and test results with student or participant names and performance metrics.

How does Variable Data Printing work?

The entire process is automated, making use of spreadsheets and databases to personalize each printed piece, which reduces the need for manual labor. At PRINTOMO, we are able to efficiently print variable data on various mediums. At PRINTOMO, we leverage cutting-edge software seamlessly integrated with our advanced printing machinery to streamline the variable data printing process. When customers provide us with spreadsheets containing variable data, our software efficiently sorts through the information, ensuring accuracy and consistency in the printed materials. This automation not only eliminates the need for manual data entry but also significantly reduces the turnaround time for your print job. By automating the data handling process, we save our customers valuable time and resources, allowing for quicker project completion and enhanced efficiency, so you can focus on what matters most – achieving your business objectives.

How do I mail out my variable data prints?

That’s easy! PRINTOMO will handle that for you! without you having to lift a finger, we will print your variable data and send them out to your clients and donors. Put simply, PRINTOMO’s variable data printing service can save you both time and money while increasing your potential customer responses. The goal of minimizing costs and maximizing profits can be aided along with the use of Variable data Printing.

Let's talk

Give us a call or email and lets talk about your unique project. PRINTOMO provides variable data printing services to businesses and nonprofit organizations nation-wide. Our seamless process from conception to mailbox is smooth and hassle-free. You will quickly see why PRINTOMO is one of the best variable data printing companies in the USA.